Making Sense of Web 2.0 – How Facebook and Other Interactive Media are Changing Business

Facebook, podcasts, YouTube, wikis, social bookmarking - How can a marketer know what works and what doesn't?   Discover the social media trends you should consider when planning your marketing strategy.

There’s a lot of buzz today about how organizations are using new technologies—often referred to as Web 2.0 or social media—for marketing and collaboration. Deploying these tools has become a top priority for remaining competitive and creating a workplace that can recruit and retain tech-savvy talent. While traditional organizations may not understand how this fits in with their businesses, it has allowed other companies to become more efficient competitors. To work smarter in this new, highly competitive environment and tough economic climate, it’s essential that you get a handle on these technologies.

How You Will Benefit from this ABC:

• Gain an understanding of what Web 2.0 is and how it’s used
• Become comfortable making informed business decisions for adopting this technology in your organization
• Examples of real-world organizations using these tools
• Identify ways to incorporate Web 2.0 in your business strategy
• Return to work ready to adapt to the new realities these tools bring to the workforce, customers and competitive environment
  

Panelists include:

• Tony Mizzel, VP Interactive Media, Chernoff Newman (Columbia, SC Office)
• Larry Collett, Interactive Media Director, WCBD-TV
• Bill Green, Director of Sales, Hawthorn Suites
• Drew Grossklaus, PR/Marketing Director, I’On Group

Time:  7:30 - 9 a.m.
Place:  Charleston Metro Chamber of Commerce, Boardroom
Cost:   $15 Chamber member, $30 non-member

For more information contact Diane Owens at 843.805.3094.

Thank you to our Joint Area Title Sponsors:
East Cooper Area Business Council:

North Area Business Council: